About the role
Job Purpose
Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!
The role of the Marketing Strategic Planner works within the Customer and Central Portfolio team, supporting the Manager Marketing Communications (MMC) and all CCM&B marketing teams by providing analytics and data driven insights for the brief / ad hoc requests, to ensure that marketing campaigns are planned correctly, have solid objectives at the core, and produce results which drive Emirates forwards. They will work closely with all other teams within CCMB, such as Media, Customer Insights, Customer Strategy & Retention, Marketing Analytics, and other marketing teams, to ensure that the briefs / requests received from the commercial teams and business units across the portfolio are crafted to deliver on key brand, marketing or commercial KPIs.
In this role, you will:
Provide data-backed assessments of brand and commercial objectives from the MMC, the media team and other CCM&B teams into actionable plans. Validate the objectives and use data to recommend opportunities across marketing touchpoints. Provide these to the relevant marketing teams in response to briefs/requests, and support the marketing team in acting on the recommendations. Utilise analytics, customer, research data and any other relevant sources across the department, making recommendations to modify or adjust marketing activities as required.
Proactively conduct in-depth analysis and insights on market, 1st, 2nd & 3rd party customer & market data to translate findings into strategic recommendations for marketing teams to enhance marketing performance and fuel customer growth. Be the lead in understanding market specific dynamics and share insights as strategic inputs into marketing teams to utilise and action
Provide marketing recommendations across customer segments, channels for communication, market trends, marketing spend and any other measurable criteria, enabling the marketing team so that plans for communic…
