About the role
Purpose of the role
The role’s primary responsibility is to exploit to the maximum marketing and sales tools in order to support revenue generation across the network. The person is also responsible for the development of the Wizz Air brand that differentiates and adds value by ensuring consistent, efficient and effective communication to the customers through all channels.
Brand management
Defining Wizz Air’s brand strategy in line with the company vision and mission and translating this into brand guidelines to be applied across the organization, marketing materials, sales and distribution channels and customer journey
Taking initiative and supervising implementation of brand delivery in all the customer touch points from booking, through airport and on board services to post flight customer service
Marketing
Developing the marketing strategy and budget for existing and new markets on the entire Wizz Air network, ensuring the proper planning for the financial year
Overseeing the execution of marketing campaigns and price promotions developed jointly with revenue management
Responsible for Social Media strategy and execution
Managing all sponsorship events across the Wizz Air network
Managing media agencies across the network
Managing creative agencies across the network
Ensure that local campaigns and promotions are optimized for local markets
Ensure that local partners such as airports and tourism offices are engaged on a continuous basis and that external marketing funding is acquired and utilized
General
Leading, inspiring and energizing the marketing team
Allocating tasks to marketing managers to create an efficient and effective team
Cooperating on a weekly basis with the rest of the commercial teams to understand market strengths and weaknesses and quickly develop action plans to address them
Controlling all costs associated with marketing and brand development
Developing a world class marketing department
Experience
8+ years of work experience in marketing and communications, ideally in relation to a customer-focused, fast-paced, high profile and heavily-regulated industry; experience of the aviation industry beneficial but not essen…
