About the role
Job Description
The successful candidate will join the Singapore Sales’ Sales Planning team in SIA’s Sales & Marketing Division. He/She will be responsible for developing business strategies for sales and supporting the execution of sales initiatives for the Singapore market. This is a commercially focused, analytics-driven planning role that partners closely with the Singapore sales and marketing teams, rather than a frontline sales position.
Key Responsibilities
Evaluate opportunities to improve sales through rigorous, data-driven planning, performance management, pricing and analytics for the Singapore market.
Partner with sales and marketing teams to develop initiatives to drive growth in specific market segments, corporate accounts and agency accounts.
Plan and distribute the annual station passenger revenue target to key origin- destinations (OD) markets.
Execute sales steering analysis and assign sales targets to the corporate and agency sales teams to grow revenue on assigned ODs.
Implement appropriate pricing strategies to match market demand and grow overall revenue for assigned ODs.
Develop effective distribution and channel management strategies in the Singapore market.
Perform regular OD analysis to ensure that SIA maintains relevant revenue contribution from key market segments in a rapidly changing market environment.
Conduct regular analysis of the contribution of top corporate and agency accounts on key ODs.
Drive productivity and standardisation of reports for the sales team.
Manage and develop sales planning staff.
Requirements
Bachelor's degree in any discipline, preferably in Business/Marketing.
Prior exposure to airline revenue management, inventory or pricing management (or similar in other industries) is an advantage.
Experience in Sales & Marketing or commercial roles, with a data analysis background, is preferred.
Strong proficiency in Excel; experience with business intelligence or reporting tools (e.g. Tableau) will be an advantage.
Able to build and maintain open and trusting partnerships with internal and external stakeholders.
Able to multi-task, work under pressure, and highly motivated to achieve optimum results…
