About the role
Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values – Always Safe, Customer at Heart and Stronger Together– guide us in everything we do.
BUSINESS MANAGER, INFLIGHT PRODUCTS
to join our Products & Retailing team. In this role you will contribute to Finnair’s commercial strategy by managing selected inflight related ancillary service categories including seats, food & beverage and internet access. You will be part of the Products & Retailing team developing customer needs driven commercial offering that maximizes Finnair’s revenue and profitability.
In this role, you will be responsible for the general management of selected ancillary services. You will contribute to our commercial retailing strategy creation and implementation together with the team and will be responsible for creating business plans for your own categories. You will drive innovation, steer retailing development and lead business development from ideas to commercial products.
You will monitor business performance and customer experience and initiate actions in collaboration with stakeholders to optimize the profitability of total offering. You will work closely with teams across Customer and Revenue units, Digital and Operations including Inflight experience and Finnair Kitchen.
To achieve this, you will be creating insights on customers and the business to support decision making by:
Analyzing business performance, business opportunities, competitors, and markets.
Modeling customer needs and behavior (e.g., willingness to pay).
Developing and following KPIs to steer offer optimization.
Creating business cases and financial forecasts.
Applying customer segmentation and personalization strategies to enhance relevance and impact.
Utilizing customer data and journey m…
