About the role
Product Manager - Customer Data Platforms (CDP)
Full-time
Division: Digital Technology & Innovation Division
Job Description
Synopsis
The Product Manager is responsible for delivering Guest 360 capabilities, with a strong focus on Customer Data Platforms (CDP), customer journey analytics, and data-driven customer experience.
Acting as the bridge between business, data, and engineering teams, the Product Manager translates customer needs into actionable requirements and ensures delivery of solutions that enhance personalization, omnichannel engagement, and product adoption.
Accountabilities
Own and prioritize backlog for Guest 360 and Customer Journey Analytics initiatives
Translate business requirements into clear user stories, acceptance criteria, and delivery plans
Drive utilization and adoption by tracking product performance, feature usage, and customer impact metrics
Leverage customer data (CRM, behavioural, transactional) to inform product decisions and improvements
Work closely with Product Managers to align delivery with Guest 360 strategy and roadmap priorities
Collaborate with cross-functional teams (data, engineering, CX, marketing) to ensure end-to-end integration of CDP and analytics capabilities
Support implementation and optimization of Customer Data Platforms (e.g., Adobe, Salesforce, FirstHive)
Advocate for a customer-centric approach, ensuring solutions enhance personalization and experience across channels
Qualifications
Education & Experience
7+ years’ experience as a Product Owner Product Manager or in a similar role within data, digital, or customer platforms
Hands-on experience with Customer Data Platforms (CDPs) such as Adobe, Salesforce, or FirstHive
Strong understanding of customer journey analytics, personalization, and omnichannel CX
Proven ability to manage backlog, prioritize features, and deliver value-driven outcomes
Experience measuring and improving product usage, adoption, and performance metrics
Strong stakeholder management, communication, and cross-functional collaboration skills
Experience working in Agile environments (Scrum, SAFe)
Additional Information
Etihad Airways is more than the UAE’s natio…
