About the role
The Director, Defense & Security Marketing Strategy is responsible for defining and leading CAE's global marketing strategy for the Defense & Security business. This role drives integrated go-to-market strategies that strengthen CAE's position as a trusted partner in training, simulation, mission readiness, and operational readiness for military organizations, government agencies, OEMs, prime contractors, and allied defense customers worldwide.
The incumbent leads global marketing initiatives across portfolio positioning, product marketing, account-based marketing (ABM), demand generation, digital growth, executive engagement, strategic events, and thought leadership. Working in highly regulated and complex B2B/B2G environments, the role focuses on delivering measurable business outcomes, including pipeline growth, account penetration, market share expansion, opportunity progression, and revenue impact.
As a senior leader, this individual manages a global multidisciplinary marketing team and collaborates closely with Business Development, Sales, Capture, Product Management, Engineering, Programs, Communications, Government Relations, and Executive Leadership to ensure market alignment, effective execution, and commercial success.
Marketing Strategy & Positioning
Develop and execute CAE's global Defense & Security marketing strategy aligned with business priorities and growth objectives.
Define differentiated market positioning and compelling value propositions across CAE's defense and security solutions portfolio.
Translate strategic priorities into measurable marketing plans, investment decisions, and business outcomes.
Ensure consistent, technically accurate, and compliant messaging across all customer-facing channels.
Product Marketing & Go-to-Market Leadership
Lead product and solution positioning, messaging strategies, and go-to-market execution across global markets.
Translate complex technical capabilities into customer-focused value propositions and sales enablement tools.
Partner with Sales, Business Development, Capture, and Product Management teams to support strategic pursuits, proposal efforts, and business growth.
Drive successful produc…
