About the role
Challenges you will work on:
At SAS, we are strengthening our Customer Insights capability and are looking for a Customer Research Specialist who can lead research projects and help bring the voice of consumers and customers into strategic and commercial decision-making. This role is ideal for someone with a strong foundation in consumer, customer or market research who enjoys solving business questions through evidence-based insights. You will lead and execute mixed-method research projects from brief to recommendation while partnering closely with stakeholders across the business. In this role, you will lead mixed-method research initiatives that help SAS better understand customers, consumers, markets, and brands, turning evidence-based insights into recommendations that drive business decisions and support long-term commercial and customer-focused priorities.
Your responsibilities include
Design and deliver quantitative and qualitative research projects
Lead mixed-method research from business question through analysis, storytelling, and recommendations
Conduct in-house research and analysis, partnering with agencies when needed
Manage and evolve brand tracking and measurement programs
Support communication, campaign, and concept evaluation
Translate business questions and data into actionable insights and recommendations
Identify consumer, customer and market trends that impact SAS
Partner with teams across SAS to inform decisions, priorities and experience improvements
Explore and apply modern research tools and technologies to improve quality, speed, and efficiency
In your first months, you will focus on understanding our existing research programs, stakeholder priorities and business challenges, while gradually taking ownership of research projects from brief through to recommendation and becoming a trusted partner in translating customer and consumer understanding into business action.
The Team
You will be part of a newly established central Customer Experience & Insights team and help ensure customer and consumer understanding is embedded in decisions across SAS, from commercial priorities and brand development to customer experience improv…
