About the role
Department
Communications & Brand Reputation Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description
As Principal External Communications Consultant, you’ll help shape, amplify, and protect Southwest’s reputation with the media, Customers, Employees, and other influential stakeholders. Serving as a trusted advisor and Company spokesperson, you’ll counsel business areas and Leaders across the airline, applying expert knowledge of Southwest’s operational, network, business, and support functions to develop clear messages and strategies for diverse audiences. You’ll build meaningful media relationships, position Executives and Employees to share Southwest’s story, and influence travelers as Southwest expands its global reach. From responding to daily media inquiries and leading press events to managing crisis communications during emergencies and irregular operations, you’ll translate complex, rapidly evolving issues into credible and actionable messages. Through strategic judgment, real-time media engagement, and reputation-focused storytelling, you’ll help Southwest navigate pivotal moments, strengthen public trust, and communicate with clarity and confidence around the clock.
Additional details
The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation,…
