About the role
Position Title
Creative copy
Function
Commercial
Location
Gurugram
Reports to
Lead – Creative Copy
Role Level
CXO-4
Job Purpose
The Copywriter is a key creative contributor within the Creative & Copy department, responsible for developing powerful, audience-first copy and concepts that bring the brand’s storytelling to life. This role goes beyond execution, providing creative leadership, mentoring junior writers, and ensuring the brand voice is expressed with consistency, clarity, and impact across all channels. From campaign development and social-first storytelling to long-form content and scripts, the Copywriter balances creativity with strategic insight to deliver content that resonates with diverse audiences and drives measurable results.
Key Accountabilities
Creative Concepting & Storytelling
Lead the development of campaign concepts, brand narratives, and creative messaging frameworks.
Partner with art directors, designers, and strategists to co-create integrated ideas across digital, social, print, video, and experiential platforms.
Craft compelling headlines, taglines, and campaign messaging that break through and inspire action.
Contribute bold creative thinking during ideation sessions and help set the creative tone for projects.
Copywriting & Content Development
Write, edit, and adapt copy for a variety of formats and audiences, including:
Campaign messaging and advertising copy
Social media captions, threads, and platform-native storytelling
Website, blog, and long-form editorial content
Email marketing, CRM, and internal communications
Video scripts, storyboards, and voiceover/narration copy
Ensure tone, style, and voice are aligned to brand guidelines while tailored to each platform.
Integrate SEO best practices into long-form and digital content where relevant.
Collaboration & Creative Leadership
Collaborate closely with designers, producers, social leads, and other creative partners to deliver cohesive work.
Serve as a mentor to junior copywriters and associates, providing guidance, feedback, and development support.
Partner with marketing, communications, and business stakeholders to translate objectives into strong cr…
