About the role
Overview of role
You are not just managing a press desk. You are helping shape how the world understands WestJet’s vision, culture and brand.
As an Advisor, Public and Media Relations, you will be a proactive storyteller, trusted advisor and strategic communications partner. You will bring WestJet’s stories to life through meaningful earned media, public relations strategies and authentic communications that connect with our audiences.
The media landscape is changing. Today’s communications require more than pitching traditional news desks. They require curiosity, creativity and the ability to recognize an authentic story, turn it into meaningful coverage and share it through modern channels.
Working closely with internal stakeholders, business leaders and media contacts, you will build trusted relationships, develop compelling narratives and support communications strategies that strengthen WestJet’s reputation.
If you thrive in a fast-moving environment, enjoy finding creative ways to tell a story and know how to make complex ideas clear and human, we’d love to hear from you.
Key deliverables include:
• Proactive public and media relations: Develop and execute public relations and media strategies that turn organizational milestones, business priorities and meaningful stories into earned media opportunities. Build strong relationships with journalists and media outlets across traditional, digital and emerging channels.• Storytelling and communications: Identify authentic stories that bring WestJet’s vision, culture and brand to life. Develop compelling key messages, narratives, media pitches and communications materials that connect with our audiences.• Executive communications and advisory: Partner with leaders and internal stakeholders to support public communications and strengthen their communications platforms. Draft speaking remarks, media briefs, key messages and other materials that reflect the leader’s voice and align with WestJet’s culture and brand.• Media intelligence and measurement: Monitor media coverage, emerging narratives and sentiment. Leverage media intelligence tools to develop insightful reports that connect earned media activity to brand…
