Marketing & Communications Specialist

Marketing & Communications Specialist

Cathay Pacific
Marketing & Branding
Brand, Insights and Marketing Communications Department
Permanent
Mumbai, India
Application deadline: 05 Nov 2026

Company Description

Cathay is a premium travel lifestyle brand based in Hong Kong, bringing people closer to the places, experiences and opportunities that matter to them. Our purpose — to move people forward in life — begins with our own people.
Across our airlines, cargo and lifestyle businesses, it is our people who turn journeys into experiences and ambition into progress. Joining Cathay means being part of a global and inclusive community, driven by thoughtful care, progressive attitude and a can-do spirit — and supported to grow through a meaningful career that moves with you.
If you are seeking an opportunity to take flight, let your ambitions propel you higher and further. Make Your Career Move, together with Cathay.

Role Introduction

Reports to: Marketing Manager
To support the planning and execution of effective regional and global campaigns to generate direct sales revenue and achieve or exceed brand targets.

Key Responsibilities

• Oversee the development and execution of marketing content and copy, ensuring consistency with brand tone, voice and visual identity across every touchpoint.
• Adapt marketing materials for local markets, ensuring content resonates with regional audiences and language is culturally appropriate, fluent and effective.
• Partner with cross-functional, global and regional marketing teams to deliver campaigns that balance global brand standards, channel requirements and local market insights.
• Develop marketing initiatives that engage internal and external stakeholders and customers, strengthen digital ecosystems and support greater synergy and loyalty.
• Deliver destination marketing and provide local marketing support for travel, lifestyle and cargo businesses, including website and other channel content.
• Coordinate social media assets and integrate organic and paid social marketing activities across touchpoints while maintaining the visual brand identity.
• Leverage customer databases, partnerships and external marketing agencies to maximise customer reach, market relevance and impact.
• Analyse campaign performance and produce post-campaign reports and recommendations to support future optimisation, while managing finance processing, expenses and budget reporting for marketing activities.
• Gather regional market intelligence, competitor analysis and consumer trends, and monitor potential reputational issues to support pre-emptive action and risk mitigation.
• Drive integrated marketing campaigns across online and offline channels, supporting brand awareness, customer engagement and business objectives.

Requirements

Academic Qualifications

• Bachelor's degree or above in a relevant Marketing field

Knowledge, Skills, Training and Experience

• Minimum 3-4 years’ work experience in the field of marketing – brand and/or digital
• Experience in Campaign Management or Marketing
• Working knowledge of media buying and planning and creative production
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Excellent communication and interpersonal skills
• Excellent level of PC literacy in Word, Excel and PowerPoint

**Candidates must have the legal right to live and work in India.

Benefits

https://careers.cathaypacific.com/who-we-are/why-work-here
Cathay is proud to offer eligible employees competitive compensation & benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health and employee assistance program benefits to help you stay well.
• Paid Leave
• If this position requires a uniform, a uniform allowance will be provided.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
We thank all candidates for your interest in Cathay, and regret that only shortlisted candidates will be notified. Candidates not notified within eight weeks may consider their application unsuccessful.
All job opportunities are published exclusively on our official website. We advise applicants not to apply through or respond to any third-party websites or domains. Kindly exercise caution and avoid unsolicited offers from unofficial sources.
Share

ico


ico


ico


ico


ico


Apply Now

Apply Now

More relevant jobs

PR & Social Media Manager, Oceania

Marketing & Branding
Australia
Temporary (≤1year)

Assistant Manager Marketing - Brand

Marketing & Branding
Hong Kong SAR (China)
Permanent

Assistant Manager Performance Marketing - Customer Lifestyle

Marketing & Branding
Hong Kong SAR (China)
Permanent

Content Producer (12-month Contract)

Marketing & Branding
Hong Kong SAR (China)
Contract

Customer Insights Manager

Marketing & Branding
Hong Kong SAR (China)
Permanent