Content Adaptation & Localisation Specialist

Role Introduction

Reports to: Creative Studio Manager

Join Cathay's Brand, Insights & Marketing Department as a Content Adaptation & Localisation Specialist and maximise the value of our content through adaptation, localisation, versioning and distribution across channels and markets. As part of Cathay’s in-house Creative Studio, you will work across content operations, localisation, digital asset management and AI-powered tools to help scale high-quality marketing content.

Working across copy and visual assets, you will help maintain brand consistency while improving efficiency, content reuse and scalability across multiple markets.

Key Responsibilities

• Increase the scale and efficiency of creative content produced by the in-house Creative Studio, while ensuring quality control across all asset types
• Maintain a creative eye for content as a brand guardian, improving existing assets through smart content generation and construction processes and workflows
• Adapt and version content across multiple channels, formats and markets, including generating and adapting copy and assembling it with visual content for banner ads, display advertising, social assets and other campaign formats
• Support multi-market content rollouts and localisation requirements, and develop scalable templates and workflows to improve efficiency and consistency
• Identify opportunities to reuse and repurpose content across campaigns and business units, and facilitate content distribution and asset delivery across teams, agencies and markets
• Manage localisation and transcreation projects across multiple markets and languages, coordinating translation agencies and external localisation partners
• Ensure localised content retains the intent, quality and brand consistency of the original creative, while supporting quality assurance for translated and localised assets
• Oversee content organisation, metadata, tagging and governance within Digital Asset Management (DAM) platforms, while ensuring assets are searchable, reusable and accessible across the organisation; maintain asset version control and lifecycle management processes
• Leverage artificial intelligence (AI) tools to improve content adaptation, localisation and workflow automation, while exploring technologies that improve speed, quality and scalability
• Establish best practices and processes to improve content operations across the Creative Studio

Requirements

• A university degree in Marketing, Communications, Media, Design, Digital Content or a related discipline
• A minimum of 2 years’ experience in content adaptation, localisation, content operations, marketing operations or digital asset management
• Experience adapting and versioning content across multiple channels, formats and markets, and experience managing localisation projects and working with translation or transcreation agencies
• Strong understanding of content localisation, multi-market deployment and content scaling workflows
• Experience using Digital Asset Management (DAM) platforms, content management systems or similar technologies, together with comfort using artificial intelligence (AI)-powered tools for localisation, content adaptation and workflow automation
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously, together with excellent attention to detail and commitment to quality and accuracy; the ability to ensure assets stay on brand, especially at scale
• Full professional fluency in written and spoken English and Chinese is required.
• Strong communication and stakeholder management skills, with a drive to improve efficiency, asset reuse and scalable content creation
• A strong commitment to delivering effective creative content at scale across lifestyle, travel and cargo marketing
• A desire to be part of Cathay’s in-house Creative Studio and its mission to help Cathay become its customers’ most loved service brand

Equal Opportunity

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.