Regional Manager - East China

Job Purpose

At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always ‘Fly Better.’

As one of the most recognised and admired brands globally, we’re driven by innovation and excellence. Join us and experience a fast-paced, multicultural environment where your ideas and expertise will help shape the future of aviation. Here, you’ll grow alongside professionals from diverse backgrounds, contributing to our shared success and making your mark on a global stage.

As a Regional Manager, you will play a pivotal role in driving regional sales performance and delivering sustainable revenue growth. You will lead market development initiatives, build strong relationships with key trade partners and stakeholders, and identify opportunities to expand Emirates’ market share. You will be responsible for executing Emirates’ commercial strategy, strengthening brand presence, and ensuring alignment with corporate objectives. Through your leadership, market expertise, and industry engagement, you will contribute to long-term business growth and reinforce Emirates’ competitive position within the region.

• Manage all sales activities to deliver revenue targets, ensuring alignment with corporate commercial and marketing objectives. Identify regional opportunities to grow market share and drive incremental business across key segments.
• Monitor market trends and competitor activities to recommend timely sales strategies. Track route profitability performance and suggest improvements, while evaluating emerging market segments that support regional growth.
• Lead, guide, and develop the regional sales and retail teams by providing coaching, negotiation support, and performance oversight. Ensure teams are equipped, motivated, and operating with high levels of productivity and sales discipline.
• Build and maintain strong relationships with Travel Agents, corporate clients, local authorities, and key industry bodies. Negotiate incentive agreements, manage marketing fund allocation, and ensure Return of Investment (ROI) targets are met. Represent Emirates professionally during and outside office hours as required.
• Prepare quarterly and annual Sales Business Plans and budgets. Lead regional sales meetings to address local commercial issues and escalate wider-impact matters to functional managers or local commercial leadership. Manage regional cost centres responsibly.
• Maintain effective working relationships with key internal stakeholders (e.g., contact centre and airport management teams, as applicable) to ensure Emirates' commercial interests and customer expectations are understood and appropriately represented in regional operations.
• Act as Emirates' primary spokesperson in the region, representing the airline at industry forums, Chambers of Commerce, and engagements with local government entities, civil aviation and airport authorities, and other key public sector stakeholders. Serve as point of contact for regional sponsorships driven by Head Office. Monitor and assess agent credit risk using available tools (Regional Debt Outstanding Control - RDOC, Customer Relationship Management- CRM AI app) and mitigate risks proactively.

Qualification

• Degree in Business Management, Marketing or related field
• Experience in sales & marketing, preferably within airline passenger sales, with at least 5 years at a management level.
• Advanced negotiation techniques and demonstrated experience in managing multi-location or regional sales territories.
• Ability to analyse and interpret statistical information for presentation to varying levels of audience from junior to senior management.
• Ability to work with CRM tools, e.g. salesforce.com
• Ability to communicate effectively at all levels.

At Emirates Group, we’re committed to providing our employees with opportunities to grow and develop their careers. If you’re looking for a challenging and rewarding opportunity, apply today and join our team!

Salary & benefits

Join our growing team and enjoy a competitive remuneration package, discounts on flights and hotel stays. Find out more about working with us in our website www.emirates.com/careers.